Rachel Smith Design
Rachel Nicole Smith • Art Director
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Send your tastebuds on vacation

CHALLENGE:

Every dairy brand now has a Greek yogurt, but Oikos is the real stuff. How do we get consumers to choose this over the rest?

INSIGHT & STRATEGY:

The word "Oikos" is Greek for "house" and the root word for ecology, so we created a new world for the frozen yogurt and its consumers to live in.  Welcome to Oikos' backyard - the frozen mediterranean.  The witty copy warns consumers that they'll experience more than just great taste when choosing Oikos.

PRINT

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OUT OF HOME

OUT OF HOME

To go along with the travel theme, the ads are placed in large areas in airports and vacation spots.

SOCIAL ENGAGEMENT

SOCIAL ENGAGEMENT

To launch the campaign, special edition containers will contain codes to enter for a chance to win a trip to Santorini, Greece.

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