Rachel Nicole Smith • Art Director
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Health & Fitness

 

Flow to Go Mobile Yoga

Branding & Creative direction

logo graphic design
 
 

The inspiration - a mix of downward dog yoga pose and mountains (it's located in Knoxville, TN near the Smoky Mountains). The company is an “onsite studio” so it quite literally shows what the brand is about - yoga anywhere and anytime.

 
business card design
 
 
 
graphic design knoxville
graphic design knoxville
 
 
 
 
 
 
 
 
 

Sama Yoga Studio

Branding

logo design knoxville
 

Sama means harmony, unity, oneness in Sanskrit - so the symbol here is a mix of the infinity sign, the Tibetan knot, and a butterfly.

 
 
business card design
 
graphic design knoxville
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OnGo Energy Spray

Branding & Packaging

 
logo design
 

Mimicking a battery with the + and - signs, the logo uses a neon green accent that’s similar to the green in traffic lights, and shows a growing gradient on the G that shows what happens when you use the product.

 
 
business card design
 
 

Advanced Nutrition Lab

logo & social banners

 
logo graphic design
 
 

Advanced Nutrition Lab is an online store that sells everything related to health. The logo has the heartbeat as the "n" and uses a san serif font to make it more approachable and less doctor-y.

 

Asse Intestino Cervello

logo

 
logo design knoxville

An Italian brand that specializes in the gut-brain-axis and how to harmonize it for optimal health.
Logo shows the unity between the parts of the body. 

 

Pale Horse Extracts

logo

logo design knoxville

Organic, 100% pure CBD oil