Art Direction for organic and paid social campaigns, such as Facebook canvas ads, Snapchat and Instagram ads.
A 15-second Youtube spot is expensive. So we made that 15-second spot, but filled up a cheaper, longer ad with good ol’ entertainment.
The average user spends less than a second viewing an ad on Snapchat. To combat that, I made an interactive "game" that provokes users to continue watching. It was released during Easter and involved a type of egg hunt to get $250 off a new car.
Halloween Instagram graphics for MINI Cooper
MINIs for Halloween