Rachel Smith Design
Rachel Nicole Smith • Art Director

Sonic Automotive Social


Social content

Sonic Automotive

Art Direction for organic and paid social campaigns, such as Facebook canvas ads, Snapchat and Instagram ads. 

youtube Ad

A 15-second Youtube spot is expensive. So we made that 15-second spot, but filled up a cheaper, longer ad with good ol’ entertainment.

Snapchat Ad

The average user spends less than a second viewing an ad on Snapchat. To combat that, I made an interactive "game" that provokes users to continue watching. It was released during Easter and involved a type of egg hunt to get $250 off a new car.


Instagram Posts

Halloween Instagram graphics for MINI Cooper


Snapchat Posts

MINIs for Halloween