Rachel Smith Design
Rachel Nicole Smith • Art Director
Introduction

WWF + Cards Against Humanity

CHALLENGE:

WWF’s members are essential to the organization for funding and support, so their engagement is crucial. How can WWF modernize their membership and enable their existing supporter base to become more active? 

INSIGHT & STRATEGY:

Conservation only exists because of the negative impacts from humans, and now we’re trying desperately to reverse the damage.  Without organizations like WWF, species, ecosystems, and even ethnicities will go extinct.

So WWF wants to thank its members by fighting a new candidate for extinction: social interactions.  Because of technology, face-to-face contact isn’t as simple as it sounds.  With Cards for Conservation, active members receive special edition Cards Against Humanity packs for monthly participation.  

Introduction

Introduction

Current members will receive an email along with a special edition magazine in the mail.  
There is also a webpage takeover for other visitors to the WWF site.

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Product

Product

If you don't know what these do, go here.  If you do, enjoy.

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Webpages

Webpages

The Cards for Conservation page explains the monthly cause and the different options to get the card pack.  From each option, WWF can track the user's browser and be notified when money is donated, letter sent, or item bought.

The Cards Against Humanity website has a section in the expansion pack page that directs users to join WWF.

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