Rachel Smith Design
Rachel Nicole Smith • Art Director
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Take5

Commercial

The pretzel is everything - Take 5

 
 

CHALLENGE: 

Hershey's Take5 candy bar, described as "pure genius," is its worst seller.  So, our task was to bring Hershey's red-packaged stepchild to its glass slipper.

SOLUTION:

We showed the, er, conception of this 5-ingredient candy bar masterpiece in this tv spot.
The pretzel changes everything.